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Title Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author Zeithaml, Valarie A
Publication Boston : Irwin/McGraw-Hill, c2000
Edition 2nd ed
Detail xxviii, 620 p. : ill. ; 26 cm
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/99029464.html
Publisher description http://www.loc.gov/catdir/description/mh023/99029464.html
Subject
 
 
Source Types Book
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