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Title
Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.
Author
Goebert, Bonnie
Publication
New York : J. Wiley, c2002
Detail
xvi, 224 p. 24 cm
Contributor biographical information
http://www.loc.gov/catdir/bios/wiley043/2001045637.html
Publisher description
http://www.loc.gov/catdir/description/wiley036/2001045637.html
Table of contents
http://www.loc.gov/catdir/toc/wiley021/2001045637.html
Subject
Consumers’ preferences.
(+)
Consumer behavior.
(+)
Focused group interviewing.
(+)
Source Types
Book
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มหาวิทยาลัยราชภัฏศรีสะเกษ
หนังสือทั่วไป(ภาษาอังกฤษ)
658.83 G593B
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