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Title Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
Author Gilligan, Colin
Publication Oxford ; Boston, MA : Butterworth-Heinemann, 2003
Edition 1st ed
Detail xii, 625 p. ; ill. ; 25 cm
Publisher description http://www.loc.gov/catdir/description/els031/2003045188.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045188.html
Subject
Source Types Book
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