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Title Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
Author Pelton, Lou E
Series McGraw-Hill/Irwin series in marketing
Publication Boston : McGraw-Hill/Irwin, c2002
Edition 2nd ed
Detail xxvi, 514 p. : ill. ; 24 cm
Publisher description http://www.loc.gov/catdir/description/mh021/2001031257.html
Table of contents http://www.loc.gov/catdir/toc/mh021/2001031257.html
Subject
 
Source Types Book
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