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Source Types Book
TitleAdvertising and promotion : an integrated marketing communications perspective /George E. Belch and Michael a. Belch .
AuthorBelch, Michael A.
PublishedBoston :McGraw-Hill Irwin,2007.
Call Number659.1 B427A 2007
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleMarketing communications :contexts, strategies, and applications / Chris Fill.
AuthorFill, Chris.
PublishedNew York :Pearson Education LTD, 2006.
Call Number658.802 F484M 2006
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleHow Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /Jim Aitchison .
AuthorAitchison, Jim.
PublishedSingapore :John Wiley & Sons (Asia),2002.
Call Number659.1095 A311H 2002
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleThe 360 degree brand in Asia :creating more effective marketing communications /Mark Blair, Richard Armstrong,Mike Murphy .
AuthorBlair, Mark.
PublishedSingapore :John Wiley & Sons (Asia),c2003.
Call Number658.827 B635T 2003
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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