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Source Types
Book
Title
Marketing plans for service businesses :a complete guide /Malcolm McDonald and Adrian Payne.
Author
McDonald, Malcolm.
Published
Amsterdam ;Boston :Elsevier,c 2006.
Call Number
658.8 M479M
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ
Source Types
Book
Title
Principles of service marketing and management /Peter Mudie and Angela Pirrie.
Author
Pirrie, Angela
Published
Amsterdam :Elsevier, c2006.
Call Number
658.81 M945S
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ
Source Types
Book
Title
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler.
Author
Zeithaml, Valarie A.
Published
[S.l.] : McGraw-Hill/Irwin, 2006.
Call Number
658.8 Z48S 2006
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ
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Subject
Industries
Publish year
2006
Author
Bitner, Mary Jo (1)
Gremler, Dwayne (1)
McDonald, Malcolm (1)
Mudie, Peter (1)
Payne, Adrian (1)
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Subject
Customer services (1)
Marketing (1)
Service industries -- Marketing (1)
Service industries -- Planning (1)
Service industries -- United States -- Management (1)
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Publish year
2006 (3)
Source Types
Book (3)
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ (3)