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Title
The 360 degree brand in Asia : creating more effective marketing communications / Mark Blair, Richard Armstrong,Mike Murphy .
Author
Blair, Mark
Publication
Singapore : John Wiley & Sons (Asia), c2003
Detail
xvi, 215 p
Subject
Brand name products
--
Asia.
(+)
Communication in marketing
--
Asia.
(+)
international trade.
(+)
communications.
(+)
Source Types
Book
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มหาวิทยาลัยราชภัฏศรีสะเกษ
หนังสือทั่วไป(ภาษาอังกฤษ)
658.827 B635T 2003
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