Title Advertising and integrated brand promotion / Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik.
Author O’Guinn, Thomas C
Publication Mason, Ohio : Thomson/South-Western, c2006
Edition 4th ed
Detail xlviii, 781 p. : ill. ; 29 cm
Subject
 
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1 มหาวิทยาลัยราชภัฏศรีสะเกษหนังสือทั่วไป(ภาษาอังกฤษ)  659.1O63A 2006Available

 

 
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