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Title	How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison .
Author	Aitchison, Jim
Publication	Singapore : John Wiley & Sons (Asia), 2002
Detail	xviii, 409 p. : ill. ; 26 cm
Subject	Advertising -- Asia.(+)
	Advertising -- Pacific Area.(+)
	Communication in marketing -- Asia.(+)
	Communication in marketing -- Pacific Area.(+)
	Advertising campaigns.(+)
	Brand name products -- Management.(+)
Source Types	Book

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hold	No	Location	Collection	Unit	Copy	CallNo	Status
	1	มหาวิทยาลัยราชภัฏศรีสะเกษ	หนังสือทั่วไป(ภาษาอังกฤษ)			659.1095 A311H 2002	Available