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Source Types Book
TitleMarketing plans for service businesses :a complete guide /Malcolm McDonald and Adrian Payne.
AuthorMcDonald, Malcolm.
PublishedAmsterdam ;Boston :Elsevier,c 2006.
Call Number658.8 M479M
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleService management :operations, strategy, information technology /James A. Fitzsimmons, Mona J. Fitzsimmons.
AuthorFitzsimmons, James A.
PublishedBoston :McGraw-Hill/Irwin,2011.
Call Number658 F562S 2011
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitlePrinciples of service marketing and management /Peter Mudie and Angela Pirrie.
AuthorPirrie, Angela
PublishedAmsterdam :Elsevier, c2006.
Call Number658.81 M945S
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleServices marketing / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler.
AuthorZeithaml, Valarie A.
Published[S.l.] : McGraw-Hill/Irwin, 2006.
Call Number658.8 Z48S 2006
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleServices marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner.
AuthorZeithaml, Valarie A.
PublishedBoston :Irwin/McGraw-Hill, c2000.
Call Number658.8 Z48S 2000
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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Source Types Book
TitleManaging services :using technology to create value /Mark M. Davis, Janelle Heineke .
AuthorDavis, Mark M.
PublishedBoston :McGraw-Hill,2003.
Call Number658 D263M 2003
Locationมหาวิทยาลัยราชภัฏศรีสะเกษ
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