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Source Types
Book
Title
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler.
Author
Zeithaml, Valarie A.
Published
[S.l.] : McGraw-Hill/Irwin, 2006.
Call Number
658.8 Z48S 2006
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ
Source Types
Book
Title
Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner.
Author
Zeithaml, Valarie A.
Published
Boston :Irwin/McGraw-Hill, c2000.
Call Number
658.8 Z48S 2000
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ
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Author
Bitner, Mary Jo
Subject
Marketing
Author
Bitner, Mary Jo (2)
Zeithaml, Valarie A (2)
Gremler, Dwayne (1)
Subject
Customer services (2)
Marketing (2)
Service industries -- Marketing (1)
Service industries|xMarketing (1)
Publish year
2006 (1)
2000 (1)
Source Types
Book (2)
Location
มหาวิทยาลัยราชภัฏศรีสะเกษ (2)