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Title Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.
Author Goebert, Bonnie
Publication New York : J. Wiley, c2002
Detail xvi, 224 p. 24 cm
Contributor biographical information http://www.loc.gov/catdir/bios/wiley043/2001045637.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2001045637.html
Table of contents http://www.loc.gov/catdir/toc/wiley021/2001045637.html
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